
1. Trade Show Selling
Skills
2. Do It Right In Front
of an Audience (Presentation Skills)
3. Trade Show People
Skills
4. Face-to-Face: Making
the Most of First Impressions
5. Leveraging Group
Dynamics
Download this brochure to learn more about Matt Hill (Adobe Acrobat PDF format)
1.
Trade Show Selling Skills
You can have the biggest booth, the brightest lights, the
best giveaway items, but if the people who staff your exhibit have
not been trained to maximize the sales potential a tradeshow provides,
you may as well pack up your boxes and head for the hotel pool.
Fact is, visitors to your tradeshow booth base most of their impressions
of your company and its products and services on the experience
they have with your exhibit staff. Drawing from Matt Hill's 20+
experience training tradeshow workers from some of the world's leading
companies, this session will help attendees develop interpersonal
skills necessary for positive and productive performances n the
tradeshow floor.
This presentation combines a lively presentation with provocative
yet instructional visual aids and audience "volunteers"
to give the audience a learning experience that is high energy and
fun. Everyone will learn:
- The basics of working a trade show booth: being approachable,
qualifying, dismissing, cross selling, and working with groups
- Behaviors to avoid
- How to communicate consistent messages, generate high-quality
leads, and ensure that every visitor has a positive experience
Every audience member can also receive a copy of Matt Hill’s
book: “Trade Show Survival Guide”. In its third edition,
and with over 7,000 copies in print, this fun, useful handbook will
be appreciated by anyone working in a trade show booth.
2.
Do It Right in Front of an Audience (Presentation Skills)
Do your people need a fun, focused training session of how to make
compelling presentations? If so, this may be the just the right
program. In just 60-90 minutes, your people will learn how to improve
their presentations by (1) Avoiding distracting and annoying behaviors
and by (2) Focusing on the key verbal and nonverbal skills that
engage and interest audiences.
The topics covered include:
• The “Don’t Look Stupid Checklist”
• Know your venue; room, seating, audio and video
• How to prepare
• Only jerks have to be perfect
• Size does matter: What to change for small, medium, and
large audiences
• Nerves of steel? Jettison those jitters
• How to annoy an audience
• Attention grabbers
• Mnemonics and other dirty tricks
• Avoiding idiocy
Every audience member can also receive a copy of Matt Hill’s
book: “Do It Right In Front of an Audience”. This is
a full-color presentation skills handbook that will help any presenter
be the best they can be.
3.
Trade Show People Skills
Your exhibit staff can make the difference between a successful
trade show and a waste of time. The visitors to your booth will
judge your entire company on their experience with your staff. So,
what are you doing to ensure that your staff knows the special social
rules and graces at trade shows? Are they able to guarantee a positive
experience for every visitor?
Do they know how to:
- Make good first impressions?
- Start, control, and end conversations?
- Build rapport quickly?
- Respond to verbal and non-verbal cues?
- Use NLP techniques?
- Offer customer-centric service?
- Manage their time?
- Be professional in the booth?
This one-to-three hour workshop is designed to give your exhibit
staff the knowledge and skills associated with these key Trade Show
People Skills so that they can make every visitor's experience positive
and memorable.
4.
Face-to-Face: Making the Most of First Impressions
As one of the single largest line-items of most company's budgets,
conferences and exhibitions are also one of the first places companies
look when it becomes necessary to cut budgets. This presentation
will show attendees a wide range of time-tested techniques that
can help reduce costs without diminishing results. We'll take a
look at:
- How to use your budget as a systematic plan that can alleviate
surprise expenses
- Creative approaches and alternatives to traditional exhibits
- Avoiding vendor and service provider budget traps
- The true facts about travel related expenses
What people will learn
- Tried and true budgeting techniques that can decrease cost
while increasing ROI
- How strategic planning and decisions improve your ability to
avoid unnecessary expense
- New criteria for making decisions about staffing, travel, theater
presentations, promotions, and more.
5.
Leveraging Group Dynamics
Whether you are leading a large meeting, participating in a group
discussion or talking to prospects at a tradeshow, understanding
the strengths and weaknesses of different sized groups can help
you communicate, persuade, and influence people more consistently
and effectively. This session will help attendees become more proficient
communicators by understanding how people work together (and against
each other) and learning how to extend individual influences.
Best accomplished in a workshop format, this session combines group
exercises, discussions, and instructions that make the program interesting,
interactive, and relevant.
Everyone will learn:
• The group dynamics common to all meetings, regardless of
size, topic or purpose
• Successful strategies for identifying, understanding and
controlling various members of a group
• Specific behaviors and strategies that you should use and
avoid when working with small groups
• To recognize the different roles people cast themselves
in when meeting in groups of five or more
• Valuable skills and techniques that improve communication
among a group, no matter what role each person has taken on
• How to control a meeting and deal effectively with people
in each of their various roles
Audience: The session is perfect for marketing staff and salespeople,
cross functional teams, and anyone who needs to work cooperatively
and collaboratively with other people.
Download
a brochure
for this program (Adobe Acrobat PDF format)
Check
out the other brochures available for more of the Hill Group's training workshops.